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Having grown up in the post-internet pop culture freeze, those 25 -- 45ish are not used to being "out of the zeitgeist." I'm sure if this was something like Minecraft Weekend, we'd get complaints about it not being BTTF and Ghostbusters.
Haven't seen Terrifier yet, so reticent to comment, but I do wonder if the gore complaints are actually a fig leaf to compensate for the above. I can't imagine the violence is any worse than the
Saw series or Body Collectors houses, both a staple of HHN.