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Wizarding World - Diagon Alley Discussion - Part 3

  • Thread starter Thread starter Brian G.
  • Start date Start date Jul 4, 2014
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Teebin

Teebin

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  • Jul 20, 2014
  • #441
Oh no.... DISCO YETI! :stunned:
 
Parkscope Joe

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  • Jul 20, 2014
  • #442
This will be the last time I say this, while it might seem Universal didn't get as large of a bump for DA as they did for Hogsmeade, they did get one, and it's larger than the bump of Hogsmeade. I stand by my source on this one.
 
Mad Dog

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  • Jul 20, 2014
  • #443
testtrack321 said:
This will be the last time I say this, while it might seem Universal didn't get as large of a bump for DA as they did for Hogsmeade, they did get one, and it's larger than the bump of Hogsmeade. I stand by my source on this one.
Click to expand...

Sounds right. The other day on Touring Plans, Seth said the capacity of Diagon is apx. 8000 as opposed to Hogsmeade's 4000. Seems like it's always filled, plus both park's afternoon attraction wait times have been high. That 8000 alone adds a good attendance percentage, plus rest of the 2 park's overflow. That's a lot of extra capacity and that doesn't even count Hogwart's Express. And when they're at Diagon, all of those people are removed from the general park eyesight since interior Diagon is completely isolated from view.
 
Last edited: Jul 20, 2014
Teebin

Teebin

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  • Jul 20, 2014
  • #444
Mad Dog said:
Sounds right. The other day on Touring Plans, Seth said the capacity of Diagon is apx. 8000 as opposed to Hogsmeade's 4000. Seems like it's always filled, plus both park's afternoon attraction wait times have been high. That 8000 alone adds a good attendance percentage, plus rest of the 2 park's overflow. That's a lot of extra capacity and that doesn't even count Hogwart's Express. And when they're at Diagon, all of those people are removed from the general park eyesight since interior Diagon is completely isolated from view.
Click to expand...

I didn't see Seth post that. Thanks for reposting. Fascinating and seems logical in hindsight.
 
UNIrd

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  • Jul 20, 2014
  • #445
It doesn't take a genius to know that Diagon Alley has way more capacity than Hogsmeade. It's amazing all that we got just for losing Jaws.
 
Teebin

Teebin

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  • Jul 20, 2014
  • #446
Right up there with my surprise at the dragon fire. From skubersky: A goofy kid, a wheelchair, a service dog, all departing Kings Cross via the wall. Absolutely charming.

https://www.facebook.com/photo.php?v=273264076195396
 
TylerDurden

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  • Jul 20, 2014
  • #447
Mad Dog said:
Sounds right. The other day on Touring Plans, Seth said the capacity of Diagon is apx. 8000 as opposed to Hogsmeade's 4000. Seems like it's always filled, plus both park's afternoon attraction wait times have been high. That 8000 alone adds a good attendance percentage, plus rest of the 2 park's overflow. That's a lot of extra capacity and that doesn't even count Hogwart's Express. And when they're at Diagon, all of those people are removed from the general park eyesight since interior Diagon is completely isolated from view.
Click to expand...

Its not filled though...they arent even doing Land Control anymore, the area isnt at capacity. And Gringotts averaged a 2-hour wait today. For a ride thats a week old and attached to a huge IP, that doesnt seem right; imagine how short the line would be if it were running at full capacity! The HE, on the other hand, despite being predicted to be the mother of all queue lines, rests at 5 minutes many times through the day, usually topping off around 40.

Meanwhile, even TMs in Diagon Alley are getting hours cut. Hell, people from DA are being asked to simply not come and even being let go because they just arent needed.

Now Im not saying that DA didnt provide a good boost to attendance...but it really had no choice, seeing how low the attendance was the rest of the summer. And early projections are nowhere near the reality. Its naive to think that Universal was expecting this all along. If this kind of turnout is what they wanted, they would have scheduled TMs appropriately and set more realistic merch goals and attendance projections. You dont even need to have an in with management to know that the park does not look as busy as it should, all you have to do is walk around and realize that if you didnt know any better, you wouldnt know a brand new expansion had just opened up.

So whats the problem? Ticket prices and merchandise too expensive? Blackout dates? I for one think that the last-minute announcement has led to many vacations being postponed until Christmas (which I believe will be quite a bit busier). I also believe the increasing social media buzz has scared people into not going for fear of crowds...although it turns out theres nothing to be scared of. There also seems to be some general confusion among the general public, particularly foreigners, as to which Harry Potter area is which, whether or not Diagon Alley is in IOA or not, or if there even is any new expansion.

Im sure this winter will see more traditional crowding. But theres no way one can argue Universal is hitting their target. Sometimes sources have to say what they do to exude a positive light; thats no replacement for actually seeing it for yourself. Also, its the management actually working in the park that provide the best testimonies, IMO, and they all seem to be saying the same thing.
 
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freediverdude

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  • Jul 20, 2014
  • #448
I think the attendance is probably fine, but it's also true that it was announced very late for people to make their summer plans. Plus the estimates of the wait times, left a lot of people saying they would wait til fall or later to go and see it. So I think over a longer term this will increase Universal's attendance, just maybe not quite as huge a bump over basically the 6-7 weeks between opening and the start of school that some people expected.
 
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Grumpy73

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  • Jul 21, 2014
  • #449
Teebin said:
Right up there with my surprise at the dragon fire. From skubersky: A goofy kid, a wheelchair, a service dog, all departing Kings Cross via the wall. Absolutely charming.

https://www.facebook.com/photo.php?v=273264076195396
Click to expand...
THAT was awesome to see, loved the service dog going through the platform :thumbs:
 
mmb334

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  • Jul 21, 2014
  • #450
Teebin said:
Right up there with my surprise at the dragon fire. From skubersky: A goofy kid, a wheelchair, a service dog, all departing Kings Cross via the wall. Absolutely charming.

https://www.facebook.com/photo.php?v=273264076195396
Click to expand...


Thanks for posting - that was great!!!
 
mbrou24

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  • Jul 21, 2014
  • #451
freediverdude said:
I think the attendance is probably fine, but it's also true that it was announced very late for people to make their summer plans. Plus the estimates of the wait times, left a lot of people saying they would wait til fall or later to go and see it. So I think over a longer term this will increase Universal's attendance, just maybe not quite as huge a bump over basically the 6-7 weeks between opening and the start of school that some people expected.
Click to expand...

Agreed. Given that I wonder what management would prefer... A huge boost and then a sharp decrease in attendance, or a gradual boost and leveling off of attendance. I think announcing it late allows a gradual increase in attendance and a longer stay at elevated attendance levels which over the long term will have more of an effect then a spike in attendance. You can say they aren't meeting their expectations but what is their end goal here? Because the longer attendance levels are increased the better, so think about it... Tyler Durden said they should expect that people, due to uncertainty, pushed their vacations to Christmas time.... This means not only did they receive a spike in attendance due to expansion opening now, but they will receive a larger than normal spike during Christmas time as well. If that is the case, this is a win for universal no matter how you look at it.

In regards to the lines for hogwarts express. There's a lot of reasons for the lack of wait that I believe have all been touched upon, but the most logical one is it doesn't agree with people's touring plans. The location in the park doesn't lend itself well because it's right in the middle. If people want to see the whole park they aren't going to take the express out of it.
 
MagicRobot

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  • Jul 21, 2014
  • #452
I'm calling it now, Diagon Alley is a failure!!! They should burn it down and salt the earth! ... or, y'know, give it a chance. I think most Potter fans who need to travel to Florida didn't book vacations because we didn't know when it was going to open. We have jobs, families, commitments, we can't just fly off at the last second. At my job we have to put in for vacations by the end of January for the whole year so I booked for the end of October to be safe. I'll be interested to see if LeakyCon in August packs the place. Sooner or later Potter fans will start showing up.
 
IzzyB

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  • Jul 21, 2014
  • #453
Honestly we were having these same discussions after transformers opened and the person arguing that it didn't cause a bump was proven wrong by later numbers released. I think the same thing here. They added an area of the park that can handle 8000 people and we wonder why crowds "look" lower. Yet Disneyhead and others have reported high wait times at other rides throughout studios. We have also heard lower numbers than normal at Disney. So I think it is a combination of lower tourist numbers all together with Uni being the one park that will probably have higher numbers this year than last. Sure, was it HUGE crowds like Phase 1, nope. And that is due to the late announcement. But as others have stated the crowds will be more spread out which will be good for Uni in the end. When the final numbers come out I think their YOY will show a pretty good increase in 2014 and an even bigger increase in 2015 when people have time to plan. Which Uni would be very happy with.
 
Mad Dog

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  • Jul 21, 2014
  • #454
From Seth on Touring Plans this past weekend, "Diagon Alley, Universal's Studios' Florida blockbuster new attraction continues to attract astoundingly oversized crowds. While you won't find the massive queue clogging park walkways that accompanied the opening of the original Wizarding World in IOA thanks to greatly improved crowd control procedures...Diagon Alley maximum capacity is reportedly twice that of Hogsmeade".....I said it before, but look at last years Transformers opening threads. The same people who are saying the crowds are disappointing said the exact same thing last year when Transformers opened. But then the doomsaying stopped when Comcast stated that Transformers had increased the Studio's attendance by 25%. Hey, I appreciate & greatly respect Tyler Durden's and others thoughts on this subject, but I think they're over reacting to an opening, that for a number of reasons, looks different from 2010, but is as much, or more, substantial.
 
TylerDurden

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  • Jul 21, 2014
  • #455
I never once said the park wasnt going to receive a bump in attendance. I know that it will, it has to. What throws me off is the staffing aspect of the whole thing. If the park looked like it does now and TMs werent being sent home or asked not to come then I would accept the added capacity as a reason why the park looks less crowded than it could be. But when I hear that hours are being cut and people arent buying much from inside Diagon, it makes me wonder...and thats really all it is. Just curious is all. While I did believe Transformers was being overhyped last summer, the 10% attendance jump proved me 100% wrong :lol:. I dont think the same thing about Diagon. Its not Transformers, its a whole other beast entirely. Im just genuinely wondering why off-season issues are happening mid-July in the wake of a huge expansion. Im intrigued by how park operations work and why things are happening the way they are. But everything Ive read here contradicts what Ive heard from people who actually work in the park...

(the same people who said Diagon was a couple weeks late and that Gringotts was having major issues, which everyone also poo-pooed at the time)

...so its a little bit frustrating to have the same thing repeated over and over again when clearly some of that isnt the case. Oh well, whatever happens, Im sure Christmas time will be jam-packed and there will be a huge attendance boost, I was just baffled by the lack of immediate crowd spikes.
 
Last edited: Jul 21, 2014
rhino4evr

rhino4evr

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  • Jul 21, 2014
  • #456
I believe the "rush" of a Potter theme park ride may have slowed a little. People want to visit the new rides, but they arent nearly as excited as they were when Phase 1 opened. This is too be expected. I also think it was a missed opportunity to have a lot more merch available at launch. The crazy fans already spent $500 on Potter Merch, probably have most of what they want by now. Besides the interactive wands, I don't see the die hards spending nearly as much as they did in Round 1.

The HE was always an experiment. It's a transportation ride that costs additional money to even ride. Theme parks are expensive, and not everyone can afford a 2-park/2 day visit these days. Since word on the street is the "movie" is just a movie, it's not going to warrant the same kind of demand and multiple re-rides due to that extra cost.

At this point in time...most people have already seen IOA, and would rather stay in USO then travel between parks.
 
UNIrd

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  • Jul 21, 2014
  • #457
I'm not sure you're considering all the factors as to the success of the new land. I realized it when I was among lines of people being ushered into the park at 6:20am and being held in a line that started to wrap around the park only to be let into Diagon Alley at 7am. Into a land that has at least double the capacity. Universal has made huge strides since Phase 1 in crowd control. If you're measuring the success of this land by needing a return ticket to get inside, I think you're doing it wrong.

Plus, the wait times around the rest of the park are healthy. This isn't an IOA situation where Hogsmeade was the park's first major addition in a decade. Guests are hitting Despicable Me, Transformers, and even Rip Ride Rockit before even making their way over to DA. Not everyone is making a beeline for it.
 
TylerDurden

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  • Jul 21, 2014
  • #458
UNIrd said:
I'm not sure you're considering all the factors as to the success of the new land. I realized it when I was among lines of people being ushered into the park at 6:20am and being held in a line that started to wrap around the park only to be let into Diagon Alley at 7am. Into a land that has at least double the capacity. Universal has made huge strides since Phase 1 in crowd control. If you're measuring the success of this land by needing a return ticket to get inside, I think you're doing it wrong.

Plus, the wait times around the rest of the park are healthy. This isn't an IOA situation where Hogsmeade was the park's first major addition in a decade. Guests are hitting Despicable Me, Transformers, and even Rip Ride Rockit before even making their way over to DA. Not everyone is making a beeline for it.
Click to expand...

I said explicitly in my last post that if there wasnt a hard time sustaining TM's hours, I wouldnt even be questioning it. It has little to do with ride lines or capacity on its own...its all about that in conjunction with the most important thing, the lack of need for TM's compared to an average summer.
 
K

kimlovesfl

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  • Jul 21, 2014
  • #459
Frogki said:
Well it's smart business to cut hours if you don't need the help you expected, I can't imagine it's because they can't pay them. Just sounds like crowds are acting oddly this year. I'm sure some people decided to do other things since they weren't sure about HP... But it does seem strange that a highly anticipated expansion isn't bringing in the crowds as expected.
Click to expand...

Don't forget that we didn't have the lead time for DA as we did for Hogsmeade-2 weeks noticed as opposed to 2 months. Two weeks isn't really enough time to plan a big summer vacation; by June 18, the date we announced grand opening, most people already had their summer vacations planned.

We are also much more prepared for the crowds this time around, and DA is quite a bit larger than Hogsmeade.

One night last week, at 9 pm, the wait for ET was 45 minutes, Rockit was 90, Despicable was 75, and I think Transformers was 60. 45 minutes for ET? When was the last time you saw that?

I think we are going to get slammed for Xmas and spring break, and I think we'll get another bump in attendance once those block out dates are lifted.
 
Last edited: Jul 21, 2014
K

kimlovesfl

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  • Jul 21, 2014
  • #460
sjago13 said:
Yesterday there was no queue for diagon from 11am on through the rest of the day. Got off the express and walked right in.

Another funny story from yesterday, as we were leaving london some lady walked out behind us and the asked the guy where harry potter was and he had to explain to her that you have to go through the bricks.
Click to expand...

It is amazing how many people do this; they have no idea what is going on there, and apparently don't see all those people walking through at Leicester Square.
 
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