Future of Toon Lagoon

[TheAlaskanBullworm]

At this point I can’t remember, when was the last somewhat reliable rumor/source for SpongeBob taking over toon lagoon at some point? It seems an obvious replacement on paper but are there any details out there like the original contract status for simpsons?

 

[Mad Dog]

At this point I can’t remember, when was the last somewhat reliable rumor/source for SpongeBob taking over toon lagoon at some point? It seems an obvious replacement on paper but are there any details out there like the original contract status for simpsons?

There's never been a reliable rumor. Dudley Ripsaw and Popeye are still there. Just lots of fantasy dreaming.

 

[UniversalRBLX]

At this point I can’t remember, when was the last somewhat reliable rumor/source for SpongeBob taking over toon lagoon at some point? It seems an obvious replacement on paper but are there any details out there like the original contract status for simpsons?

There's never been anything solid, just pure fan speculation & blue sky dreaming.

I think it's quite clear that modern park goers don't understand Toon Lagoon as the IPs are outdated/irrelevant and the attractions are water rides that soak guests. Easy for most guests to skip.

 

[TheUniC6]

The perfect Bikini Bottom background loop exists - the Battle for Bikini Bottom soundtrack!

I have fond memories of BFBB. The soundtrack that would work here would be the one used when you were in the main BB hub.

 

[RFRees]

I appreciate the dedication SpongeBob fans have. But, I don't see how the IP would warrant a large land expansion at Universal.

1) It's third party.

2) The IP is not as relevant as it was. SpongeBob's last movie (2025) was profitable only due to its relatively low budget; it didn't even get close to breaking $100 million domestic ($69 million). This makes it the worst performing theatrical release by far, and that's before adjusting for inflation. SpongeBob's entire theatrical run made only $5 million more than FNAF 2's opening weekend (~$65 million), or just $1 million more than Wicked For Good's opening day+previews ($68 million), and those two movies weren't even the best performing movies of the year (#20 and #6, compared to SpongeBob's #45).

3) What demographics does SpongeBob 'add' that Universal doesn't already have covered? I could easily see an argument made for low performing third party IP if say, it brought in a specific country's population, or it appealed to Gen Z girls, or something Universal doesn't already have. But isn't SpongeBob's core audience (American male Gen z/millennials) already covered with IPs like Transformers, DreamWorks, Marvel, SNW / Pokemon, etc?

I'm certainly open to being wrong about this.