Capacity issues aside, if you want to have a consistent nighttime crowd:
- A great nighttime show to convince people to stay (with consistent showtimes)
- Consistent late park hours
- Dining opportunities (more for locals)
- Annual Passholder base to fill in the gap from those leaving earlier in the day
- Enough experiences to not burn people out earlier in the day (MK benefits from having both a nighttime fireworks show and enough experiences to sustain a full day's worth of experiences without long waits.)
They are in a tough position until they can open up the floodgates after capacity relief comes in.
You nail a lot of the big points. I’d add a few thoughts:
Celestial needs more sit-down options but it may also need to reconsider those it has already. Right now the sit down options are seafood and Asian. I suspect a significant number of guests aren’t seafood fans (Lombards doesn’t really pack them in) and that cheap, high quality Asian takeout is so ubiquitous that folks are reluctant to spend a lot on a fancy meal.
To avoid guest burnout Celestial NEEDS more shade.
The park needs more things guests can do without long lines, particularly walk-up live entertainment with first-come seating. To my surprise I think the park could also use another big indoor show, ideally one with some rewatchability - the Beasts show is fun, but with the long lines and standing preshow it’s not relaxing. I thought removing the monsters show was a good idea (although I always thought the coaster replacement was a big mistake) but now I think I was wrong.
The park needs a LOT more unique shopping. Obviously this is less of an issue with Potter, but even that area needs more retail to match up to Diagon. Mario and PARTICULARLY Monsters need a variety of uniquely themed stores to offer guests an air-conditioned alternative to queues. Most of all, Universal needs to find a way to build a lot more, diversely themed retail in Celestial if they have any hope of it functioning as a stand-alone attraction. That’s a tricky problem because the area doesn’t necessarily lend itself to that.
Between the odd ticket options Uni is tinkering with and their potential plans for Celestial, Universal seems bent on making Epic as separate from and alien to the original resort as possible, something repeating guests visit every three or four trips. I’m no big time entertainment exec, but that seems like the opposite of what they should be doing.