I feel like there are different types of icons in certain categories. You got the lore-based characters like all the Jacks and Caretakers. While the IP’s (All the Jasons, Arts, and Leatherfaces) are technically also icons too in marketing. Aside from the clown characters, maybe Bone, Dr. Oddfellow, even the Pumpkin Lord, there was never character since 22 that instantly made me say “Yeah, this guy is one for this year to me.” cause the event is currently more like the early HHN Orlando years in the 90’s than the way of Hollywood.