If it’s marketable, sure.
I, personally, don’t care what IP goes there so long as the attraction is great and the theming is excellent. But let’s discuss the tangibles. Because to me, Shrek taking over sounds redundant.
Merch sales- how much more can they sell with a dedicated shrek land vs what’s in store now?
Food/beverage- what other items are they having that they don’t currently have at Swamp snacks
Attraction- who is the person who is going to book a trip to universal because a new shrek ride opened up?
Sell the idea like I’m the president of universal parks and resorts and convince me how it would make an attendance boost or financial sense over a different IP. Because that’s what UC would have to do.