If it's in the style of what I think it's meaning--having thematic elements to compliment the scale and scope of the attraction. Rapterra has actually quite a bit of theming going for it, and when Cedar Fair executives looked to what is now Gold Rusher at SFOG, they radically changed the presentation of that to match a new thematic angle for the area it was in.
I'm guessing if what
@chris.g and
@Southerncoasterer have said, is to expect something in-between either/or of these (or going more elaborate like Rapterra's in order to compete with Hollywood Drift).