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Sesame Workshop to sue United Parks & Resorts

  • Thread starter Thread starter Viator
  • Start date Start date Today at 1:56 AM
Viator

Viator

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  • Today at 1:56 AM
  • #1
https://www.reuters.com/world/seaworld-sued-over-alleged-mishandling-sesame-street-brand-2026-03-12/

NEW YORK, March 12 (Reuters) - Sesame Workshop, known for the iconic children's TV show "Sesame Street," sued SeaWorld on Thursday to end their decades-long relationship, accusing ‌the theme park operator of withholding royalties and undermining the "Sesame Street" brand.

In a complaint filed in Manhattan federal court, Sesame Workshop said SeaWorld, a unit of United Parks & Resorts (PRKS.N), opens new tab, has been its exclusive U.S. theme park licensee for 45 years, opening several "Sesame Street"-themed parks and attractions featuring characters including Big Bird, Cookie ⁠Monster and Elmo.
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Sesame Workshop, however, said SeaWorld has for a few years ignored the most recent licensing agreement, which dates from 2017, including by withholding royalties and closing sites, including the temporary closure of Sesame Place San Diego.

According to the complaint, matters worsened in September when SeaWorld stopped paying royalties to Sesame Workshop altogether, and as a pretext to end the relationship made the "preposterous" accusation that the New York-based nonprofit failed to invest in its own brand.

"SeaWorld’s rogue, retaliatory actions pose an imminent threat" to ‌Sesame ⁠Workshop by tarnishing its reputation, using its intellectual property without permission and "disappointing children and families" who hoped to visit the closed sites, the complaint said.

“United Parks & Resorts has repeatedly failed to honor its contractual obligations, leaving Sesame Workshop no choice but to pursue litigation to protect ⁠our brand and the trust that families place in it," a Sesame Workshop spokesperson said in an emailed statement.
United Parks and SeaWorld, both based in Orlando, Florida, did not immediately respond ⁠to requests for comment after market hours.
The lawsuit also seeks unspecified compensatory and punitive damages.

In September 2024, a federal judge in Orlando upheld an arbitration ruling that ⁠required SeaWorld to pay Sesame Workshop more than $11 million, including interest for breaching their licensing agreement. SeaWorld didn't pay until October 2025, Sesame Workshop said.
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Hatetofly

Hatetofly

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  • Today at 2:33 AM
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United Parks and Resorts is essentially everything that is wrong with corporate America today. Investors coming in and bleeding the product dry to better the bottom line and fatten their wallets at the expense of the customer, the employees, the vendors and partners. I hope someday soon a good owner who sees the actual potential will come in and rescue the company that was founded on rescue.
 
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Viator

Viator

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  • Today at 3:23 AM
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Hatetofly said:
United Parks and Resorts is essentially everything that is wrong with corporate America today. Investors coming in and bleeding the product dry to better the bottom line and fatten their wallets at the expense of the customer, the employees, the vendors and partners. I hope someday soon a good owner who sees the actual potential will come in and rescue the company that was founded on rescue.
Click to expand...

I have to wonder at a certain point, one has to ask "how many times are we going to give them second chances", considering the scorched earth form of relationship seems to be not just in effect for the likes of Sesame Workshop, but for other major groups who previously helped work with United for suppliance of materials for attractions.

At what point does it not become "Scorched Earth" for United, to be forced in a position where no-one will want to work with them. Have to wonder how close we are to having that discussion.

Pivoting back to the element of Sesame--especially as they seem to very much be in the right on this one, I wonder if Sesame Place even opens at all this season for either Philly or San Diego. Have to imagine the Workshop at this point is wanting full Contract termination, and will cut and escape if they can finally do so. The prospects of what has happened with Sesame Place San Diego in particular is making me question this much more innately too.
 
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