And.............
Maybe, all the Lego Discovery Center and Lego Lands have helped it along as well. Nevermind Lego getting licensing for other folks IPs for toys, shows, video games like, oh say, Star Wars, Potter, Minecraft (which made perfect sense), Jurassic World,Marvel and on and on. And.....They even have the Stars Wars models in giant form in the parks. It's not all Lego but with the help of other folks stuff as well. Kudos on them pulling that off.
Outside of the Toy Story Lands where you a couple of name toys as support pieces. I've often wondered why we have seen a bundling of toys for some company to do children's areas on. I wonder what will happen to the toy themed ferris wheel at the closing Times Square Toys R Us. I can so see a flat spinning ride based on Life, a playground off of Chutes and Ladders. A water carousel based on Hungry Hungry Hippos and a Mouse Trap themed Wild Mouse coaster. Imagine a coaster based on Imaginarium balls.