I'm sure at one point, Comcast saw legacy IPs as dead and to prioritize new experiences based on the latest box office hits. However, Epic Universe has proven that they don't necessarily need to rely on recent relevancy to base a popular attraction or land on.
I've asked this before, but I feel like no one has been able to provide a clean look. So... in the chart below I split properties between Universal and 3rd Party IPs, and where they rank in the utilization of Universal Parks (focused on UOR below). Top row are currently utilized in a significant matter, bottom row are not utilized. In the middle are either properties that were utilized in some form previously or are utilized in a fairly small matter (SpongeBob store).
Outside of Wicked, they really have no other options but to go 3rd party if they don't want to invest back into their legacy IPs of Jaws/BTTF. Not saying that's what happening, but strategically they've already mentioned how they'd like to focus on their own IPs as a "pipeline" for growth.
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*Let me know of any significant IPs not mentioned that could work in a theme park setting. I'm working on a separate one for HHN as well. Obviously, Disney-owned IPs are excluded.
At the moment, Epic Universe doesn't sell the standard merchandise offerings that the other two parks have (Jurassic Park, Minions, etc.) so a Universal Store at the south campus can offer that without intruding into existing park retail space.
The hotel I'd like to see be a proper Greek theme. With it being by the water, it could be a nice Mykonos-esque resort. I'd love to see Universal go back to the moderate-level resorts.