HHN is the biggest money maker in the company’s portfolio. It’s attendance and overall spending can be down a couple of basis points and completely alter the company’s quarterly and even annual earnings outlook.
Given how important the event is to its bottom line and overall guest experience you’re gonna tell me that you can’t muster up the payroll to add a couple of salaried team members to the crew. Team members whose only focus year round is to develop a HHN website that lines up the themes, announcements and overall lore of the event?