I actually really liked the logistics, scope, and size of the front zone last year, certainly compared to previous years. Having the icons up in the rafters was great IMO; but that also may just have been that our timing for our first entry was perfect to catch their intro bit. Also felt that the number of scare actors actually on the street was way more manageable. But this also could have just been the timing of each occasion we had to walk through that area.
I think they need to do *something* in that area to welcome you in.