Per Thrill-Data, Friday was the second quietest night of the event so far, Saturday was the busiest, and Sunday was middle of the road. Not sure what to make of that pattern. If anything I would have expected Saturday to be quieter after ROF ended since ROF gets Saturdays but most tiers of FFP do not.
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I actually have a theory on this!
Saturday is an elevated price day but also the most viable day if you're employed on a standard schedule.
If you aren't going multiple times, you're going to choose a single day where you can get the most bang for your buck. The price between Friday and Saturday is $10-$20 for several extra hours of time at the event.
If you're not going to go several times, and it's just something for the Halloween season, then Saturdays should naturally increase in attendance the closer you get to Halloween.
Then there's the type of person buying the cheapest ticket possible - they're going to grab Wednesday, Thursday or Sunday.
To go just one day when people are considering it as a seasonal offering makes Friday a pretty bad option, especially with the ridiculous parking fees acting as a deterrent (although I imagine the majority of one day visitors just have sticker shock and eat the cost).
I gambled going Friday to see if it worked out as I had hoped (the RoF crowd fall off was enormous last year) and sure enough wait times were down.
Funny enough though I had actually assumed the drop off from RoF last year was due to event offerings and not pricing. I'm interested in seeing how trends form next year with RoF coming off of a year that has recieved high praise.