If a two hour musical show that didn't rely on pop-culture jokes can be achieved, a serviceable forty minute theme park show can be absolutely made. Perhaps how beetlejuice creates chaos in the netherworld or a second haunting attempt at the maitland.Giant sandworm puppets, Shrunken Heads, raunchy jokes, cmon Universal this is the property for a show.
There were like two or three jokes during the musical regarding his acronym, its self-aware.