I've been AP for 12 years or so and they always do this. I actually need a spreadsheet to sort it out, because only one party only needs the right one to get hotel discounts, merch discounts, etc. Everyone else can downgrade. We're all on different schedules now because of these promotions. I'm okay with that though!
I love the free months. But I was going to renew anyway since Epic has never been my major objective for attending Universal, it was only going to be the icing on the cake. I absolutely love the 'entire feel' of the North Campus, that's why I go. Yes, I've also been an AP passholder for 13 of the past 15 years. My renewal has always been Feb. and I've never received the free three months until now, though it was offered a couple of times for 'new' AP's. But, while they've offered the free three months a few times before, as I previously mentioned, let's be real, I doubt anyone would have thought they'd have to do this offer at this time to keep AP numbers acceptable. Both IOA and USF parks are highly dependent on AP attendance, so they would suffer if the numbers drop. With International/Canadian tourism to Orlando being down, they really need those local guests. And all those guests who had the misfortune to attend Epic on huge breakdown days, which have not really declined much according to daily breakdown time lists on the TP apps, or the summer heavy rains, are going to be hard to get back. And the capacity, besides breakdowns, continues to be problematic. Not only the park being under build attraction wise, but most of the principle rides are not coming close to their theoretical capacity numbers. Some of it is tech, like the breakdowns, but some is operations. Especially troubling is the clones are huge operation shortfalls. That's really troubling.
Note to
@UniversalRBLX: They were pushing hard trying to sell the VB add on to the AP pass last week, so contrary to what they were doing in the Fall of 2025, they are actively trying to sell the add on at this point in time. Of course once VB shuts down, they'll need to pause a bit. Like you, I wonder what the number of VB AP's actually are. It might not be a huge dollar number.
As
@Brian G. speculated , perhaps some new Holiday stuff. They are back to an early start with the 2026 Holiday Season after a few Thanksgiving week starts. Maybe that's a signal for new stuff. Holidays are great, but they could use some entertainment refreshment. And they did lose Mannheim Steamroller to health concerns, though that was only a few weekends, but still a big draw.