I think I get what
@belloq87 means, in that the new rides, successful as they are, lack the effort of placemaking that would tie more into what differentiates Epcot from the other Disney parks…that I do agree with. Functionally, the story/setting for Guardians/Frozen/Ratatouille could just as easily fit into Magic Kingdom or Hollywood Studios in ways that even some of the park’s most bare bones just-for-fun rides (Soarin, Mission Space, Figment) don’t.
I think this is correct, and I contend (again) that using these properties in Epcot-appropriate stories would not have resulted in attractions that are
less popular than the current versions, nor would it have been particularly difficult.
I think Ratatouille is different for a number of reasons, though:
- It didn't replace anything, it was a pure expansion to the park's attraction line-up.
- Its addition also generated a significant amount of new guest-accessible space and dining (with little connection to Ratatouille as an IP) in the France pavilion.
- The story of the ride is centered around a French restaurant and French cooking, which tend to be major sources of cultural prominence and pride. It's a loose thematic tie, but it's far stronger than anything attempted in Frozen Ever After or Cosmic Rewind.
Frozen isn’t a documentary about Norway, but it still reflects that culture in a modern way that people actually engage with. Yes, I can still think the ride could've been done better and not shoe-horned, while still thinking it fits Norway.
If that's the framing (a story inspired by Norwegian culture), then at least use the queue to strongly communicate that. Make it the framing device for the experience. That's how I would also tackle Mary Poppins if that ever came back from the dead for the U.K. pavilion.
Do
something more than what they did to tie it into an actual cultural context.
New Epcot isn't perfect, and I definitely have issues with it, but the park needed to pivot badly. The delivery may be more entertainment-forward today, but that doesn’t mean the identity is gone.
I think it still has a major identity crisis. Hopefully the people who worked on Test Track win out, because those folks get it.