Private investment firms always have the quality of the business and guest experience as there 1st priority.
I know you’re joking … but it’s absolutely zero exaggeration that this is how United Park’s VP of Strategy describes the parks:
“Lead strategy and value creation for the company's largest business unit - an ~$850M
recurring-revenue membership portfolio across 12 locations within a $2B
PE-backed platform. Own the multi-year value creation roadmap across pricing & product architecture, retention and churn management, digital GTM and funnel optimization, and customer economics, partnering closely with PE sponsors and the executive team.”
And while these Former McKinsey Muppets are running the parks into the ground, they’re not only oblivious to it but outright lie about the performance of the company:
“Designed and executed a multi-year value creation roadmap with 40+ high-impact initiatives, aligning executive leadership and field operators on priorities and sequencing, resulting in sustained membership growth, higher visitation, and meaningful EBITDA expansion.”
The only expansion going on at SW over the last few years is an expanding number of people laughing at the sad attractions they keep pumping out.