Shrek, to this day, remains popular and has a new film on the way. Universal obviously sees interest in the property as it'll be a prominent IP in the kids park. It gets a good reaction at CineSational too.
If not Shrek, what other properties does UOR have in store to utilize? Let me know what other IPs are out there for UOR to utilize. The chart below is simplified a bit (let me know if I'm missing anything), but splits it out between target audiences.
Assuming Pokemon is the LC project and BTTF finds it way to F&F Supercharged, what IP replaces Springfield?
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Edit: Chart above is only considering UOR