Well, I guess people saw the interaction Bear was getting, especially with some minor celebs, wrestlers, and prominent members of HHN, they tried to get in with any kind of gimmick. I do remember that Blade of Grass was made in jest as a reaction to the overall uptick of gimmick accounts, but it was getting kinda dumb.
To steer it back to the topic, Lil Boo worked so great because it was organic growth.